Wednesday, August 18, 2010

Your brand is your reputation

Your brand is your reputation – the perception of you held by the external world. It is the combination of personal attributes, values, drivers, strengths, and passions you draw from that differentiates your unique promise of value from your peers, and helps those assessing you determine if they should hire you or do business with you.

You need to identify those qualities and characteristics within you and communicate a crystal clear, consistent message across multiple channels – online and offline – designed to resonate with your target audience.

I’d like to take you deeper into defining your brand than I did in my earlier Job-Hunt article, Creating Your Authentic Personal Brand Statement.

I developed the following 10 brand assessment and defining exercises based on my training as a Reach Certified Personal Branding Strategist, and use them as I guide my clients through executive brand development. Be prepared to devote time to this. In the end, I think you'll find your efforts eye-opening and invigorating.

1. What are your vision and purpose?

Look externally at the bigger picture of your vision for the world, and then internally at how you might help the world realize your vision.

Think about one world problem you would like to see solved or one area of life that you want to see transformed or improved. This is your vision.

What role might you play in making your vision happen? This is your purpose.

2. What are your values?

Your values are your guiding principles – things like:

Balance, being the best, agility, calmness, challenge, decisiveness, perseverance, drive, honesty, integrity, pragmatism, sensitivity, structure, teamwork, sharing, vitality, zeal.

3. What are your passions?

What do you most enjoy doing – in your personal life and work life? Think about the activities, interests, or conversational topics that fascinate and energize you. Your passions make you get out of bed at 6 a.m. on a Saturday morning or get you talking enthusiastically with others. How do your passions converge with what you are best at doing?

4. What are your top goals for the next year, 2 years, and 5 years?

Work on projecting what you intend to accomplish so you can put together a strategic action plan to get there.

5. What are your top brand attributes.

What 3 or 4 adjectives best describe the value you offer? What words do you use to define your personality? Once you pinpoint what you feel are the right kinds of words, it’s a good idea to consult a thesaurus to precisely nail the exact words. Here are some possibilities, but don’t limit yourself to these:

Collaborative, resilient, forward-focused, risk-taking, connected, international, visionary, diplomatic, intuitive, precise, enterprising, ethical, genuine, accessible.

6. What are your core strengths or motivated skills?

In what functions and responsibilities do you excel? For what things are you the designated “go-to” person? What gap would your company be faced with if you left suddenly? The possibilities are endless, but here are a few suggestions:

Analyzing, collaborating, leading, delegating, empowering others, forecasting, crunching numbers, anticipating risk, mentoring, visioning, selling, innovating, managing conflict, defining needs, writing, listening, communicating.

7. Get feedback from those who know you best – at work, at home, anywhere.

The true measure of your brand is the reputation others hold of you in their hearts and minds. Notice how they introduce you to others. Ask them what your top brand attributes and core strengths are. How does your self-assessment jibe with their feedback?

The 360° Reach Personal Brand Assessment (http://www.reachcc.com/360reach), a confidential, web-based tool that collects anonymous 360-degree feedback in real time from your choice of respondents, is a good option to accomplish this step and the basic account is free.

8. Do a SWOT analysis (Strengths – Weaknesses – Opportunities – Threats).

Strengths and weaknesses are internal, and speak to your potential value to an employer. Opportunities and threats are external, and help you foresee what you’re facing in next career steps.

SWOT is an invaluable personal branding exercise that also helps prepare you for interviewing and future career growth and stability.

9. Who is your target audience?

Determine where you want to fit in (kind of job position and industry). Learn what decision makers in that field are looking for when they’re assessing candidates. Create your personal brand messaging around what keywords and content will attract them. Find out where those decision makers hang out, position yourself in front of them, and capture their attention.

10. Who is your competition in the marketplace and what differentiates you from them?

What do the people competing for the same jobs as you typically have to offer? What is it about you that makes you the best hiring choice? What added value do you bring to the table that no one else does?

Bottom Line:

The work involved in uncovering and defining your personal brand may seem daunting, but your efforts will benefit you immeasurably. In job search, defining and communicating your personal brand can help pre-qualify you as a good fit and strategically position you to land your next great gig faster.

VISIONING: TAKING CHARGE OF YOUR DAY

VISIONING:
TAKING CHARGE OF YOUR DAY

Visioning is a method used by many to take control of their day. Do you take charge of your day, or is your day taking charge of you?

When you wake up in the mornings, do you know exactly what you want to accomplish, where you are going and how to get there?

If not, you are like many people who have become 'Wanderers'. They get up in the morning and they wander through the day.

They have no real goals. And they are wide open to every stress, worry and frustration that comes along.

Do you find yourself each day, running to catch up, with no time left for yourself? Would you like to enjoy your days more? There's a simple easy way to do this.
3 STEPS TO VISIONING YOUR DAY

First thing in the morning, before you get out of bed:

1.
ESTABLISH THE FEELING YOU WILL CARRY THROUGH YOUR DAY
* Sit up, close your eyes and relax into a 5 minute meditation.
* Let go of all your worries and intentions for that day.
* Breathe.
* Focus on feeling grateful for what you have, who you have in your life, where you are right now.

Be in the moment . . . peaceful . . . happy. . . grateful . . .
You have now established the feeling you will carry through your day.

2.
ORGANIZE YOUR PRIORITIES FOR THE DAY
* List your 7 Highest Priorities
- these are the things you will get done today.
* Have a small notebook to record them.
* Realize that if you do not set up your agenda for your day, someone else will set it up for you.
At the end of each day:

3.
TAKE TIME TO BE GRATEFUL FOR WHAT YOU'VE ACCOMPLISHED
* Feel good about your day.
* If you didn't get to all of your priorities, don't sweat it,
* Put these at the top of tomorrow's list.

DO YOU SEE A TREND?

After a few weeks, notice what the most important things tend to be on your Priority List each day.

* Do these priorities align with your highest values - what you truly believe in your heart?
* Or are you unsure about what you really want?
* You can change that right now. How?


YOUR IRRITATION LIST

At the end of each day, you'll have a list of complaints on how the day went.

* Jot down everything that irritated you.
* You have now noticed what you are not satisfied with in your life.
* You have taken action.
* You have created an Irritation List.

Becoming conscious of what is irritating you allows you to take steps to change it. You can turn this list into a vision of what you'd like to have in your life. Write out the positive version of that list of negatives.

A VISION FOR YOUR LIFE

You now have a Vision For Your Life That Works For You.
Each day revise, change and expand it until it feels just right.
This is the image of your life, that you carry in your heart, into each day.

TAKING CHARGE OF YOUR LIFE NOW
Mornings:

* Focus on the Feeling you want to hold for that day
* List Your 7 Highest Priorities

Evenings:

* Write Your Daily Gratitude List
* Write Your Irritation List
* Revise and Adjust Your Vision


See yourself living the life of your Dreams!

Other Articles On Work Life Balance

* An Easy Time-Management System

* Cultivating the Habit of Praise

* Visioning: Taking Charge of Your Day

* 4 Strategies to Deflect 'Worry' in Your Life

* Becoming a Magnet for Prosperity

* What is 'True Happiness'?

* Book Review: "Happy for No Reason"



* Does Your Work Environment Compliment Your Personality?

* Looking for a Secure Job - You Just May Find it in the Trades

* Key Questions to Ask When Looking for a Best Career Fit

* Encore Careers for Retirees

* Simple as 1,2,3 - A Quick & Easy Method of Career Decision Making

Please visit www.best-career-match.com for more information.
Awesome website with free testing and manuals

Tuesday, August 10, 2010

Prep Your 30-, 60-, 90-day Business Plan for the Job Interview

Interviewing
Prep Your 30-, 60-, 90-day Business Plan for the Job Interview
Want to land a sales job and start on the right foot? Be ready to explain how you’ll move the numbers in the first months.
August 2, 2010
By Andrew Klappholz
ShareThis
FILED UNDER: Interview Questions, Presentation.
Interviewing

If you work in sales at the manager level or above, you should be prepared to hear the question from a hiring manager on a job interview; he wants to know what your 30-, 60- and 90-day plans are to build a new sales territory, halt a customer exodus or improve revenue. Be ready to deliver your plan and back it with data, said Kathleen Steffey, CEO and founder of Naviga Services, a Tampa, Fla., recruiting and staffing agency that specializes in marketing and sales roles.

“We highly recommend it for candidates, especially in the final stages of the interview,” she said. “It shows them, ‘I’ve thought about this.’ ” In any field where revenue is at stake, if the hiring team sees someone who’s prepared and appears ready to enhance revenue right away, they’ll be more likely to offer that person the job.

Dan, a medical-supplies salesman from the Midwest and a SalesLadder member who asked that his full name not be used, used the tactic to his advantage on a recent job interview for a diagnostic-services company. He said the business plan he put together for his interview showed the hiring manager that he had done his homework and was familiar with the company, its products and the market.

“I did the back research and found out what types of jobs I’ll be going on,” Dan said. “They were mainly concerned about ‘what you can do for me’ in terms of revenue.”
Career Advice from TheLadders

* 10 Good Ways to 'Tell Me About Yourself'
* How Full-Time Parents Can Reclaim a Full-Time Job
* Bringing Networking into Focus
* Why I hired you



Dan provided the potential employer with a detailed account of a sales territory, citing specific numbers of how many doctors and medical groups are in an area; he said his planning not only impressed the hiring manager, but it also prepared him to do the job.

In sales, it takes time to develop contacts and strengthen relationships, so business plans should reflect that maturation as it develops over periods of 30, 60 and 90 days. Dan said his plan was realistic and obtainable – major factors in its effectiveness – “targeting smaller accounts initially and larger ones in the 60- and 90-day period.”
Generic is garbage

The plan doesn’t need to be a 100-page briefing on every factor facing the company’s sales strategy and every data point down to the penny. It can be a simple PowerPoint presentation attached to an e-mail. Nevertheless, you must include a summary that proves you’re capable of making money for the company.

Such presentations are a platform to show the hiring manager how seriously you’re taking the opportunity, Steffey said.

While you can find business-plan templates online, there’s no auto-fill application that allows you to demonstrate your prowess with the click of a button.

Naviga Services’ Steffey stresses that these reports need to be as unique and informative as possible − considering trends and market conditions. The more it speaks to the hiring manager’s needs, the more effective it is, she said.

“It can’t be general. It has to be crafted for the particular employer,” she said. “If it’s general, it’s garbage.”

“That’s a turnoff when they see something generic,” Dan agreed. “If it matches up with their values, that’s what you have to base the business plan around.

Wednesday, July 21, 2010

Tuesday, May 18, 2010

Ultimate Job Security Guide

In the past two years, 7 million jobs have been vaporized, and along with them the idea that any of us are indispensable. Here are the tools you need to excel in this tough environment.Unless you’re a professor with tenure or your boss is named “Dad,” you know that true employment security is all but dead. No longer does working hard and doing well at your job guarantee even a modicum of confidence about the future; the Great Recession took care of that quaint notion. Get used to the idea that you could lose your job at any time, for any reason. And if that painful meeting with the HR drone does come to pass, you’ll be vying with an army of talented candidates competing for the rare opening — one job for every six hopefuls. According to recent Labor Department statistics, the average search lasts more than seven months.

In this new environment, working hard is no longer enough. You have to take a bird’s eye view of your company and industry, spot changes as they occur, and shift your efforts quickly in response. And you need to start thinking more in terms of income security rather than job security; that may mean finding a second income stream or working toward a career change now. Likewise, if you’re been laid off or see the writing on the wall, you have to be aware of what it takes to get a job today, from avoiding these resume gaffes to mastering the new job interview process, which has become increasingly drawn-out and intense. In this short video, watch as a career coach teaches executives how to ace an interview. For more advice — and, we hope, a bit of comic relief — follow our Twitter feed of interview goofs. Here’s your guide to the new work order:

* 5 New Rules for Job Security
* 7 Ways to Ruin Your Resume
* Real-Life Resume Makeover
* How to Ace the New Job Interview
* Video: Job Interview Tips
* @InterviewGoofs on Twitter

Wednesday, March 24, 2010

Tax Tips for Job Hunters: What You Can and Can’t Deduct

Tax Tips for Job Hunters: What You Can and Can’t Deduct

by Adam Piore

This article is part of a package on tax deductions you can take if you’re between jobs and consulting or freelancing while you’re looking for work. To find out what you can and can’t deduct if you’re freelancing or a consultant, see our story on tax deductions for freelancers.

As if being out of work and competing with everyone and their grandmother for work weren’t bad enough, a growing number of Americans are discovering yet another unpleasant truth about job hunting: It can be expensive. It costs money to travel to interviews, to get help with resumes, and to look good for those potential new bosses you’re trying to impress. Fortunately the IRS allows you to take tax deductions for at least some of those expenses if you itemize on your return. Job-hunting expenses are grouped in the “miscellaneous deductions” of your tax return, a category which must exceed 2 percent of your adjusted gross income to qualify for the write off. Here are some of the key job-hunting expenses you can and cannot deduct.
Home Office Equipment

* Cannot deduct: The full cost of equipment such as computers, printers, and fax machines
* Can deduct: A portion of the cost of equipment

Since most office equipment can be used for many purposes, you’ll only be able to deduct the percentage of the cost that corresponds to how much of the device you use exclusively for your job search. And even then, you’ll only be able to deduct a portion of the initial cost, since the IRS considers equipment like computers and printers to have a lifetime of five years. In many cases, the deduction will be quite small so you might be better off just going to Kinko’s and doing your job-related computing and printing there, since those costs will be fully deductible.

Education

* Cannot deduct: Classes and materials if you’re training for a new career
* Can deduct: Classes and materials associated with your present career

The IRS generally has strict limits on the deductibility of educational expenses. If you were laid off as a chef and you are going back to school to become an investment counselor, you cannot write those classes off. However, if you were laid off as a chef and you take a cooking class, or you were laid off as an investment counselor and you take a business course, it’s considered career development and is deductible.

Coaches and Assistants

* Cannot deduct: The fees for career coaches, resume specialists, Web site designers, etc., if you are trying to break into a new field
* Can deduct: The fees for the above if you are applying for a job in the same field as your previous job

As with classes and education, if you’re using the services of a coach or specialist to assist your job hunting in the same field, it’s considered deductible career development. Note that the fees for any help related to your appearance — such as hair stylists, tailors, personal trainers, and dieticians are never deductible — since they don’t exclusively benefit your business or ability to do work. Knowing this should help you answer the question posed in this popular H&R Block commercial that aired during the Olympics:

Travel

* Cannot deduct: Your flight and hotel stay in Los Angeles to check out the Santa Monica Pier and decide if you’d like to live there
* Can deduct: Your flight and hotel stay in Los Angeles if you have an interview scheduled or are going to E3 to network

“The IRS wants to see a real reason for your trip; how do they know you didn’t just go there on vacation?” says Tina Salandra, CPA and owner of Numerical LLC, an accounting firm in New York City. Note: Trying to write off the cost of bringing your spouse along isn’t going to fly in either case.

Gifts

* Cannot deduct: A $100 bottle of Bordeaux to thank Mortimer for getting you a job interview
* Can deduct: A $25 case of Budweiser to thank Joe for getting you an interview

The IRS caps business gift deductions at $25.

Saturday, February 27, 2010

It's 2010! Success is the Key!


Dream jobs are one of those things that many dream about. Some dream to be the CEO of an internationally recognized company whereas for some a good paying job is good enough for a dream job. It seems like many people are giving up hopes on their dream jobs due to rising unemployment and hurting economy. Although the current situation may not be as good as we would like it to be, there certainly is hope. And dreams more often than not are conquered when there is hope.

There are few things that every job applicant needs to remember when it comes to landing the job of their dreams. Today we want to explore a few of those things and how it might make you a strong candidate in the eyes of your potential employer.
Make a List

That’ right! Whether you use a computer or a pen and paper, that’s totally up
to you but start with making lists. Think of things relating to work that makes you happy. Are you someone who likes a good challenge or someone who wants to get by doing the easiest stuff? Although this sounds silly, it does help tremendously. Many people waste a lot of years doing jobs they hate. There is no surprise that hundreds and thousands of people are complaining about their job each day. Make a list. Write down what you are good at and what you are not so good at. Are you good at negotiating? Do you enjoy it? If it is something you are good at and enjoy doing there might be business opportunities and jobs that cater to this quality of yours that you have yet to capitalize on. Preparing a list with pros and cons about yourself, including what makes you happy in workplace setting etc. can help you tremendously in landing a job that you have always dreamed of.

Change Can Be Good

If you have been thinking your dream jobs lies in a field other than what you are good at, dare to change. Although career change isn’t something that can happen overnight, it sure isn’t something that is impossible. If you have been working on what we talked about on point 1, by now you have a clear idea of what it is that will make you happy and satisfied as far as work goes. Don’t be afraid to change your career, but don’t be dumb enough to jump on it right away. If you have a full time job, stick to your current job and pick up a part time job or an internship or volunteer for the job that might help you excel in the new career you are thinking of. When you are ready and confident that this is what you want, quit the old job and start your new career. The key here is to dare. Dare to change. Unless you give it a try you never know if the dream job you are seeking is really dream or just a happy thought of your mind.

Break The Limitations

These limitations can be financial or geographical. Remember if you want to achieve your dreams there are certain things you have to be willing to give up. Your dream job may require you to climb the ladder and while starting out the pay may not be as good. But if that’s what it takes to get to a place where you want to be in five years, that’s a choice you have to make. Another thing when it comes to grabbing that golden opportunity or landing a dream job is that you have to be willing to relocate. I have seen plenty of people unwilling to relocate due to family, emotional attachments, etc. Although these things play a important part in ones life, if you want to succeed and that’s what it takes to land your dream job, the first thing you need to be able to do is willing to relocate. Breaking the limitations will help you make the dream a reality.

Deal Maker or Deal Breaker

The reason many job applicants never get call for a job interview isn’t because they aren’t qualified, it is because their resume doesn’t portray who they really are or what they are capable of. Interview comes after the potential employer has seen your resume. Your resume is the key to your golden career. Don’t be in a hurry when creating your resume. Resume isn’t just a piece of paper but it is one of the most important documents that tells the potential employer who you are and what you can do. Be careful when preparing your resume. Those little typo that you think may not be a big problem might be the only thing coming in between you and the dream job you are applying for.

Be Bold and Outspoken

Although networking on the computer and making use of social media platforms is a must, face to face talk is the best way to network. Meeting in person and shaking hands is way more effective then sitting behind a computer screen and networking online even in this day and age. Whether it’s a career fair or any other gathering that you are at, be bold and connect with people. Don’t be shy to talk about your ambitions, your career goals, your dream jobs and the industry you want to be in with people. Your contact at the moment may not know about these but your passion may lead them to refer you to someone they know.

Although these tips can help you land your dream job, the only person that can make it happen is you. It doesn’t matter whether you read hundreds of articles each day, it doesn’t matter whether you dream of someday landing your dream job, what matters is that you have what it takes to get there. And one thing that is of most importance when it comes to grabbing that dream opportunity is the fact that you need to be able to get up when you fall and stay on track. Be persistent, be bold and reach out. Your dream job isn’t as far away as you would like to think. Just mold yourself to be the one who can achieve and the career you want will be knocking on your door in no time.

Share your tips and thoughts on how one can successfully land a dream job.